Audience Development Manager / Editor (GMU)
Klient
Ringier Axel Springer Polska Sp. z o.o.
Miejsce pracy
Warszawa
Region
Warszawa
Opis oferty
We are seeking a motivated and experienced marketing executive to lead audience development, with a focus on technical and editorial SEO. As part of the Global Media Unit (GMU) you will work across 6 European markets for our media brands in close cooperation with our group CMO and Ring Publishing partners. This role requires a dynamic individual who can navigate complex project landscapes, collaborate effectively with diverse teams, and drive innovation in the SEO space.
Responsibilities:
- Empower in-country audience development teams, offering ongoing advice, creating training courses and leading in-country workshops to transfer knowledge and ensure best practices are operationalised
- Project manage strategic SEO initiatives for the group, working with marketing, editorial, product & executive management of various Ringier brands across Europe
- Build relationships through weekly alignment of priority task scope, delivery timelines as well as proactively addressing potential roadblocks
- Champion high quality, actionable data through accurate UTM tagging and event tracking in GA4
- Advocate for group level tooling and ensure in-country team leverage it to the full extent
- Be one of the key sources of marketing insights, researching innovations in order to take our brands to the cutting edge of SEO
Qualifications:
- Minimum 5 years project management experience, preferably in the marketing, editorial, AI or digital optimization domain
- Minimum 3 years SEO experience, ideally with a focus on technical SEO its application to editorial work (such as content cleanup and entity establishment)
- Strong understanding of other digital marketing channels
- Deep knowledge of GA4, GSC, ScreamingFrog and other SEO tools
- Proven interest in adapting marketing strategies and/or newsroom operations for AI
- Confident in presenting strategies, going deep into technical explanations and influencing key decision-makers
- Enjoy structure and process, with excellent time management skills
- Ability to work in an international team environment and prioritise tasks based on business value
- Fluent in English, other languages are a bonus (especially Polish - B2)
- Willingness to travel up to 20%
Data ostatniej modyfikacji piątek, 8 sierpnia 2025